Privacy Policy
This Policy describes how we collect information from users of the Sugar Shoes Website (accessed via the website address www.sugarshoes.co.uk), the type of personal and confidential information we collect and what we will use that information for.
References in this Policy to "we" or "us" means Amber Dudes Limited (trading as Sugar Shoes), a private limited company (company number: 2912747), whose registered office is at Clampett House, Hazell Drive, Celtic Springs Business Park, Newport NP10 8FY.
We will only use information that we collect about you in the manner set out in this Policy. We are committed to protecting your personal and confidential information on-line.
For the purposes of the Data Protection Act 1998, we are the data controller of your personal information.
By using the Sugar Shoes Website, you acknowledge that you have read this Policy and you consent to the collection, use and disclosure of your personal and confidential information as set out in this Policy.
We reserve the right to amend, vary and/or to withdraw this Policy from time to time. In the event of any changes being made to this Policy we will notify you of them, however, we will be responsible for determining the appropriate form that such notification should take.
1. Collection of Personal and Confidential Information
1.1 Personal information is any information about you from which you can be identified, such as your name, address and email address.
1.2 Confidential information means your credit/debit card details.
1.3 We collect personal and confidential information provided by you when you make a payment and/or complete a transaction through the Sugar Shoes Website and/or when you complete an order form questionnaire or survey and/or when you enter a competition or promotion ran by us and/or when you contact us either in writing, or by email or telephone or via the Sugar Shoes Website.
1.4 We may also collect information about your use of the Sugar Shoes Website when you access and browse the Sugar Shoes Website, as described in paragraph 6 below.
2. Use of Personal and Confidential Information
We will use your personal and confidential information for the following purposes:
2.1 if you purchase goods from us, for the purpose of processing your order;
2.2 if you complete a questionnaire or survey, for the purpose of collating and reporting upon the results of such questionnaire or survey;
2.3 if you make a payment, for the purpose of processing your payment;
2.4 if you enter a competition or promotion ran by us, for processing your entry to such competition or promotion;
2.5 for any purpose which reasonably arises out of and/or in connection with your use of the Sugar Shoes Website;
2.6 to notify you about any important changes or developments to the Sugar Shoes Website or our business;
2.7 on occasion, to verify the personal and/or confidential information you have provided. We reserve the right to request additional personal and/or confidential information from you and to undertake checks with appropriate third parties for this purpose;
2.8 to contact you by post or telephone (including voice mail message) to promote our aims and objectives, to provide you with details of our and/or third parties' products and services which we think may be of interest to you and to ask you to complete questionnaires and surveys. You can choose not to be contacted in this way for these purposes by writing to us at Clampett House, Hazell Drive, Celtic Springs Business Park, Newport NP10 8FY, telephoning us on 01633 654040or emailing us at info@sugarshoes.co.uk;
2.9 if you have consented, to contact you by fax or email to promote our aims and objectives, to provide you with details of our and/or third parties' products and services which we think may be of interest to you and to ask you to complete questionnaires and surveys. You can choose not to be contacted in this way for these purposes by writing to us at Clampett House, Hazell Drive, Celtic Springs Business Park, Newport NP10 8FY, telephoning us on 01633 654040 or emailing us at info@sugarshoes.co.uk.
3. Disclosure of Personal Information
3.1 We will not sell or hire the personal information we collect about you to any third parties. We do, however, reserve the right to disclose your personal information to certain third parties as follows:
(a) to any sub-contractors we may engage to assist us in operating the Sugar Shoes Website;
(b) to providers of goods which you purchase, third parties who have an interest in the results of any questionnaire or survey which you complete, your bank or building society and third parties who process payments on our behalf;
(c) to appropriate third parties for the purposes of verifying your personal information and/or creditworthiness as described in paragraph 2.7 above;
(d) where disclosure is necessary (i) in response to a subpoena, court order or government request or request by any other appropriate authority; (ii) for the purposes of taking legal action to establish or exercise our legal rights or defend legal claims against us; (iii) to investigate, prevent and/or take other action in connection with possible illegal activities, suspected fraud and/or situations involving potential threats to the physical safety of any persons;
(e) or (iv) as otherwise required and/or permitted by law or regulation;
(f) if our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to the new business partners or owners.
3.2 The information you provide to us may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be accessed by or disclosed to third parties working outside the EEA, some of whom may be located in the US, who act for us for the purposes set out in this Policy or for other purposes approved by you. Those persons process information, process credit and debit card payments and provide support services on our behalf. By submitting your personal and confidential information, you agree to this transfer, storing and/or processing.
3.3 We may also pass aggregate information on the usage of the Sugar Shoes Website to third parties but this will not include information that can be used to identify you.
4. Disclosure of Confidential Information
We reserve the right to disclose your confidential information:
(a) to your bank or credit/debit card provider for the purpose of obtaining payment; and/or
(b) to our staff and third parties who process credit/debit card payments on our behalf.
5. Security and Accuracy of Personal and Confidential Information and Data Retention
5.1 We have organisational measures in place which are designed to protect your personal and confidential information. However no on-line system is impenetrable and we cannot guarantee the security of your personal and confidential information on-line. We will use reasonable measures to protect your personal and confidential information from alteration, loss or misuse. We will retain your information for a reasonable period or for so long as the law requires.
5.2 All information you provide to us is stored on our secure servers. We will not be responsible for any personal information you disclose to third parties that do not offer a secure way to transmit information. Any payments for goods made over the Sugar Shoes Website will be made via the WorldPay payment system. We do not accept any responsibility for the security of any financial or personal information you disclose via the WorldPay system.
6. Collection and Use of Tracking Information
6.1 We may collect information about your computer, including, where available, your IP (internet protocol) address, operating system and browser type, for system administration and reporting purposes. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
6.2 We may also use technology to collect information about the patterns of behaviour of visitors to the Sugar Shoes Website. This may include using a "cookie" which would be stored on your browser. A "cookie" is a small data file containing information that is written to a user's hard drive by a web server and used to track the pages visited. Any information collected in this way will be used:
(a) to enhance your use of the Sugar Shoes Website;
(b) to track traffic patterns on the Sugar Shoes Website; and
(c) to provide reports for our internal use and/or to persons who provide content for the Sugar Shoes Website and to suppliers of goods advertised on the Sugar Shoes Website.
6.3 You can control your internet browser's settings regarding "cookies" by selecting the appropriate option available on your internet browser. This will allow you either (i) to prevent your browser from accepting new "cookies"; (ii) to have your browser notify you when you receive a new "cookie" or (iii) to disable "cookies" altogether. This may, however, prevent you from using certain features on the Sugar Shoes Website.
6.4 Please note that persons who provide content for the Sugar Shoes Website and suppliers of goods advertised on the Sugar Shoes Website may also use cookies, over which we have no control.
7. Accessing and Updating
You are entitled to see the personal information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this please contact us. We are entitled by law to charge a fee of £10 to meet our costs in providing you with details of the personal information we hold about you. If you inform us in writing of any inaccuracies we will use reasonable endeavours to correct the personal information we hold about you.
8. Links to Other Sites
The Sugar Shoes Website may from time to time contain links to and from the websites of other parties. We shall endeavour to ensure that links to other websites are clearly signposted. This Policy does not apply to any third parties over whom we have no control or to other websites. We recommend that you review any privacy policies applying to any third party websites before you submit any personal information to those websites.
9. Destruction of Personal and Confidential Information
Manual destruction of files, records and computer printouts containing sensitive data and confidential information are carried out in a secure way. Personal and confidential information provided by electronic means will be deleted from our systems on a regular basis.
10. Contact Details
If you have any questions or comments about our Privacy Policy, please contact us via email at info@sugarshoes.co.uk or write to us at Clampett House, Hazell Drive, Celtic Springs Business Park, Newport NP10 8FY or telephone us on 01633 654040
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